What pushes your buttons or goes beyond the pail for you?
I pride myself on my good sense of humour, my dry droll wit and my appreciation of sarcasm and parody. My whole family is like this and we are indeed very sarcastic to each other and it has come to our attention that a lot of “outsiders” don’t see the affection behind this.
I like ads that tackle holy cows, I like Monty Python and “Life of Brian” is on of my all time favourite movies. Now I don’t like blasphemy, but consider this movie to be more aimed at mocking people and their sanctimonious piousness than mocking the Lord.
But ... in recent days I have found myself tested by none other than the latest red bull ad. You know the one? The super hero hears a woman crying for help, rushes to his fridge only to find that he is fresh out of red bull, so what does he do? He closes the window so he can’t hear her cries and turns and walks away.
I have had to sit down and try and analyse just why this ad doesn’t sit well with me and why I react so badly to it.
I think it has brought home to me the fact that we do this all the time as humans, we ignore cries for help in various scenarios on different levels from others, and I remembered the quote from Edmund Burke ... “The only thing necessary for the triumph of evil is for good men to do nothing.” ...
How often have you ignored some situation, some wrong being perpetrated, and someone’s cry for help because you “didn’t want to get involved, you felt inadequate, you felt it wasn’t your place” whatever... I know I have many times, and have always felt tremendously guilty not just (as they say) for things done, but more for things left undone.
But this ad goes a bit deeper for me and strikes a very personal chord. I have been a victim of crime, I have been in the situation when all I have been able to do is scream for help and I have seen people walk / drive past and not stop, and I know just how desperate and alone I have felt.
And I realise that this ad irks me so deeply because I totally identify with the victim. Which give rise to me thinking of all the times I have enjoyed a good joke at someone else’s expense solely because I haven’t identified with them on a personal level?
So what is the answer? I don’t want to lose my sense of humour, the ability to laugh at myself and others. It is after all a coping mechanism in a world that is just plumb crazy, and one that helps me keep my sanity. But maybe I just need to inject a level of thought, responsibility and respect before I join in the mirth, and maybe I need to step up to the plate when people go beyond the bounds and make a stand instead of doing nothing.
Would love to know what ads, jokes, situations are button pushers and beyond the pail for my fellow bloggers?